Symmetric visibility.
Every employee sees exactly what their manager sees about them. Bit-for-bit. This is the line. It's why we don't ship a "shadow mode" and never will.
An engineering manager and a security engineer walk into a bar.
They had both, independently, deployed three different employee-monitoring tools at their previous jobs. They had both, independently, walked out. ProdView is the workforce-analytics platform they wished had existed — privacy-first, manager-centric, no leaderboards.
2022
founded
412teams
customers
38people
on the team
$24MSeries A
led by Index · jul 2025
01 · Why we exist
Workforce analytics was built for the wrong customer.
The category we found in 2022 optimised for one buyer: the executive who wanted a "productivity score" leaderboard to wave at their board deck. Every tool we evaluated had a screen full of red and green bars ranking employees by minute. Every one of them recorded keystrokes "for compliance". Every one of them eroded trust the second they were deployed.
That's the wrong customer. The buyer who actually opens these tools every day is the line manager — the one with five to fifteen direct reports who wants to know who needs a 1:1 this week, who's heading for burnout, and whether the fleet is healthy. That manager doesn't need a leaderboard. They need a Friday-morning briefing.
ProdView is that briefing. We took every screen out that didn't serve a real management conversation, and we built the ones that did.
02 · What we believe
Three principles we won't bend on.
Explainable metrics.
Every number in the product can be traced back to the events that produced it. We don't ship a "productivity score" that's a black box. If you can't explain a number to the person it's measuring, it shouldn't be in the dashboard.
Slow, deliberate scope.
We've turned down keystroke logging, screen recording, sentiment analysis, AI summaries, and a "burnout score" — all customer-requested. The product gets better by saying no.
03 · How we got here
Four years, four product lines, one principle.
SEP 2022
Founded in a Stockholm apartment
Priya and Layla quit their jobs, wrote the first agent in two weeks. First customer: their old team at Halcyon.
FEB 2023
Seed round · $4M
Led by Boldstart. We hired four engineers, opened a Brooklyn office.
AUG 2023
v0.1 · Overview + People shipped
First public release. Twelve design-partner customers.
MAR 2024
SOC 2 Type I · GDPR
The compliance work that unlocked our first three regulated customers.
SEP 2024
v0.1.5 · SAML + SCIM
Identity story complete. Crossed 100 paying teams in October.
APR 2025
v0.1.9 · Security events GA
The Security page graduated from preview. False-positive rate under 2%.
JUL 2025
Series A · $24M
Led by Index, with participation from Mosaic and Notable. Hired our first VP Eng.
MAY 2026
v0.2.1 · today
Devices page, Linux agent, top-of-mind lists. 412 customers, 38 people. Ships every Tuesday.
04 · The team
Eight of us on the leadership team.
Most of us came from infrastructure, security, or design tools — companies that took both correctness and trust as table stakes. We're remote-first across Stockholm, Brooklyn, Berlin, and São Paulo.
PRPriya RamanCO-FOUNDER · CEO
LHLayla HassanCO-FOUNDER · CTO
JLJonas LindqvistHEAD OF ENG
AOAmelia OkaforSTAFF · DATA
SRSofia ReyesHEAD OF DESIGN
NWNoah WilliamsHEAD OF CS
EBErik BauerHEAD OF SALES
HSHana SuzukiHEAD OF SEC
05 · Backed by
Investors who buy the principle.
We picked investors who got the privacy-first thesis on the first call. They've been patient about scope and loud about saying no with us.
Index Ventures
Mosaic
Notable Capital
Boldstart
+ 22 angels